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Startup catalog retailer VivaTerra turned to us to develop a brand identity for its stylish line of earth-friendly products. Like VivaTerra’s merchandise itself, we let nature be the inspiration for a color palette, photographic style and logotype that looked uncontrived and simple yet sophisticated. Working closely with the VivaTerra in-house merchant and marketing teams, we act as a full-service agency, overseeing catalog design and production, art direction of the website, and all collateral materials.