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As the company’s agency of record, we were asked to reposition the catalog for contract furniture specifiers. Our design brief recommended that the catalog, which we renamed OnSite, reinforce Smith & Hawken’s reputation as a problem solver and emphasize that it is a supplier of choice for premier locations. This message was communicated both through photographic styling and diverse high-end venues in a broad mix of geographic environments. We were responsible for all creative and production for the OnSite catalog.